SELECTED IDENTITIES / SELECTED WORK
What gives a brand its own character?
A few ways to make a first impression.
01 / MARKS & PERSONALITIES
A character
of their own.
A restrained monogram, a bold wordmark. Different identities, each with a different voice.
02 / OUT IN THE WORLD
Off the page.
Into the everyday.
On a wall, around a package, repeated in a small detail. An identity takes shape through the places it appears.
THE ANSWER, SO FAR
Find a distinctive idea, then test where it can go.
This selection brings identity studies together with their applications. Marks, typography and colour give each project a different character; the shown applications make those directions easier to judge.
