When Berlin’s clubs closed, an entire culture lost its meeting places overnight. United We Stream brought those rooms online, connecting music with a call to support the people and places behind it.

I joined Amelie Krzewina in the design effort as the initiative took shape. We needed a shared visual presence that could keep pace with a new programme every day: something recognisable across venues, artists and screens.

The performance and the production desk belonged to the same story. With the audience elsewhere, graphics became one of the few elements connecting the physical room to the shared online experience.

Culture / solidarity / a shared identity

Amelie focused on the graphic language; I developed motion templates for teasers, lower thirds and social content. Caroline Ammer joined to support Amelie, while Florian Dymke supported the motion design work. The challenge was to give very different performances a common frame without letting that frame take over.

As the initiative reached other cities, we shared the creative direction for its global launch and guided the local design teams. A template had to carry the identity while making room for another place, another artist and another way of working.

The identity also stepped outside the screen. The Soli Mate label carried the same name into a physical object, giving the campaign another presence alongside the broadcasts and their daily communication.

Motion language / broadcast graphics / shared creative direction

The identity became part of the daily life of the broadcasts, from the first announcement to the names appearing on screen. My work during those first three months connected the immediate needs of production with a visual language that could travel.

United We Stream grew beyond Berlin into an international act of solidarity. The design was one contribution to that collective effort: helping many independent voices appear together, while the campaign turned attention into support for club culture.

Beyond those early broadcasts, the July 2020 festival brought club culture into the Botanical Garden, Monopol, Tempelhof and Neues Museum. At the museum, electronic music met ancient sculpture: Amin Fallaha played in the Egyptian Courtyard, Lyra von Rose among the galleries, and Acid Pauli in the Pharaoh Room. These later performances show the wider cultural platform the initiative became.

Local voices / international collaboration